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Who is your “ideal audience” and how can you persuade them to click on your profile?Perhaps you are looking for someone who shares your love of the great outdoors, or someone who enjoys reading the classics over coffee.

Love it or hate it, when you need to get the word out about something, you almost always start with an ad.Although you may not have realized it, the profile you created back when you decided to try online dating is in fact an advertisement.You may or may not have paid for it to be shown to your fellow singles, but you did put a message out there for the world to know: “Hey, my name is so-and-so, and I’m single!” However, whether that ad is actually working for (or against) you is an entirely different matter.Navigate to your online profile now and analyze it while considering these questions: Keep reading to learn how to effectively address these questions and improve your profile.Research shows that traffic to online dating sites increases significantly the week after Valentine’s Day, so we thought we’d help you put your best foot forward (digitally, that is! A quick Bluetrain office poll revealed that 40% of our team have tried online dating.

And while this alone may not be all that fascinating given the fact that we spend most of our day on the Internet anyways, our marketing perspectives on the world of online dating may be of interest.

So, in the name of love and the Internet, here are some proven digital marketing principles that you can use to connect online this Valentine’s Day!

Before you optimize your online profile, think about who you want to appeal to in the first place.

Okay, this one seems like a no-brainer, but appealing visuals really are the center of any good advertising campaign.

Think about the last article that you clicked on: in addition to being relevant to you, we’re going to bet it boasted an attractive image thumbnail.

In fact, articles with relevant images receive a staggering 94% more views than those without.

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